In the world of digital entrepreneurship, one of the most accessible and rewarding opportunities today is learning how to sell Canva templates for profit. This simple, low-barrier business model allows creative individuals to earn passive income by leveraging their design skills—without needing complex software or large investments.
Canva has revolutionized the design space with its drag-and-drop editor and massive user base of over 100 million people. From bloggers and business owners to marketers and educators, users are constantly searching for high-quality, plug-and-play templates that help them save time and create beautiful visuals quickly.
That’s where your opportunity lies.
Why Selling Canva Templates Works:
Massive Demand: People need pre-made designs for social media, ebooks, planners, resumes, presentations, and more.
Low Start-Up Cost: You only need a free or Pro Canva account and internet access to get started.
High Profit Margins: Digital products have no shipping, packaging, or inventory costs.
Global Reach: You can sell to customers all over the world 24/7.
Scalable Business Model: Create once and sell repeatedly—true passive income potential.
Imagine creating a set of Pinterest pin templates once and selling it hundreds—even thousands—of times. Or building a planner bundle that becomes a best-seller on Etsy or Gumroad. Many creators have turned this side hustle into a full-time income stream with consistent effort and smart marketing.
Who Can Do This?
You don’t need to be a graphic designer to succeed. If you have an eye for aesthetics and can learn a few design principles, you can start. Whether you’re a stay-at-home parent, student, freelancer, or full-time worker looking for a side income, this business model is within your reach.
Choosing Your Niche and Profitable Template Types
Once you’ve decided to sell Canva templates for profit, the next crucial step is selecting a niche and the types of templates that will appeal to your target audience. This decision can make or break your success because trying to sell to “everyone” is a recipe for selling to no one.
Focusing on a specific group of people with specific needs makes your templates more relevant, useful, and easier to sell.
How to Choose a Profitable Niche
A profitable niche is one where people:
Have specific design needs,
Are actively looking for time-saving resources,
Are willing to pay for convenience and quality.
Ask yourself:
Who do I want to help?
What kind of templates would make their life easier?
Are people in this niche already buying similar products?
Start with what you know. If you’re a teacher, create educational templates. If you love fitness, design workout planners and habit trackers. If you’re in business, sell brand kits, media kits, or social media packs for entrepreneurs.
7 Lucrative Niches for Canva Templates
Online Coaches & Course Creators
Templates: Workbooks, lead magnets, webinar slide decks, content calendars.
Why it works: Coaches need beautiful, branded resources to deliver value to their clients.
Bloggers & Influencers
Templates: Pinterest pin sets, media kits, Instagram story bundles, content planners.
Why it works: They post consistently and love time-saving, stylish visuals.
Small Business Owners
Templates: Price lists, thank you cards, loyalty cards, business card designs.
Why it works: They often lack design time or skills and rely on templates to look professional.
Teachers & Educators
Templates: Class schedules, worksheets, reward charts, flashcards.
Why it works: Teachers need reusable and editable resources every school year.
Event Planners & Photographers
Templates: Mood boards, wedding guides, service pricing sheets.
Why it works: These industries rely heavily on visual presentation.
Real Estate Professionals
Templates: Open house flyers, social media graphics, client welcome kits.
Why it works: Real estate agents use marketing materials constantly and prefer ready-made designs.
Health & Wellness Coaches
Templates: Meal planners, workout logs, self-care trackers, journal prompts.
Why it works: The wellness niche is booming, and visually appealing planners are in demand.
Best-Selling Canva Template Types
Instagram Templates – Square and story format posts for branding and engagement.
Pinterest Templates – Pins that bloggers and marketers can customize for traffic.
Ebook & Lead Magnet Layouts – Perfect for growing email lists.
Business Card Designs – Quick customizations for entrepreneurs and freelancers.
Planners & Journals – Monthly, weekly, or daily formats for productivity and lifestyle tracking.
Brand Boards & Mood Boards – Great for designers and creative business owners.
Slide Decks & Presentations – Professional, ready-to-edit templates for coaches and marketers.
How to Validate Your Niche
Before designing your first set, validate your idea:
Browse Etsy, Creative Market, and Gumroad to see what’s selling well.
Check Pinterest to see popular pins and what’s trending.
Use Ubersuggest or Keywords Everywhere to look up search volume.
Read reviews to find what customers like—or wish was better.
💡 Pro Tip: Start with one niche and expand later. Becoming a go-to template seller in one space helps you build authority and a loyal customer base faster.
Now that you’ve chosen your niche and decided which templates to create, let’s move to the next step: designing beautiful and functional templates using Canva.
How to Create Stunning Templates with Canva
Now that you’ve picked your niche and profitable template types, it’s time to roll up your sleeves and start designing. Canva makes the process intuitive—even for non-designers. But to truly sell Canva templates for profit, you need to make sure your templates are not only attractive but also functional, easy to edit, and aligned with customer needs.
Let’s walk through how to create templates that your audience will love—and buy repeatedly.
Step-by-Step Guide to Creating Templates in Canva
1. Start with the Right Dimensions
Choose template sizes based on your niche:
Instagram Post: 1080×1080 px
Pinterest Pin: 1000×1500 px
A4/US Letter: For planners, checklists, lead magnets
Presentation: 1920×1080 px for slides
Starting with the correct size saves time and ensures your buyers won’t need to resize or reformat.
2. Design with Simplicity and Style
Your goal is to create templates that are:
Easy to use
Visually appealing
On-brand for multiple customers
Keep fonts readable, limit colors (3–5 max), and maintain consistent spacing. Use Canva’s grid and alignment tools to keep things tidy.
3. Use Placeholders
Add sample text like “Insert Headline Here” or “Upload Your Photo Here.” This guides your buyers and keeps the structure clear.
Make sure to:
Group elements together
Lock background items to prevent accidental editing
Use guides and rulers for even spacing
4. Incorporate Free and Pro Elements Wisely
You can use Canva Pro elements, but make sure you:
Let buyers know they’ll need a Pro account, or
Stick to free elements to appeal to a wider customer base
Use consistent icons, lines, and shapes to maintain visual harmony.
5. Create Multi-Page Packs
Single templates sell, but bundles sell better. A workbook with 20 pages, a planner set with 30 pages, or a carousel post pack with 10 slides offers more value and increases your pricing power.
Example: Instead of 1 Pinterest template, offer 20 pins in various styles and headlines.
6. Name Your Files Clearly
Structure your designs to make the customer experience smooth:
Cover Page
Instructions (if needed)
Page 1: Checklist
Page 2: Planner
Page 3: Tracker
…and so on.
Clarity = fewer refund requests and more positive reviews.
Bonus Tips to Enhance Design Quality
Use Brand Grids: Stick to consistent font pairings and color palettes.
Design for Flexibility: Make elements easy to change (font, color, image).
Test Before You Sell: Use a second Canva account to test the template link. Make sure buyers will receive a copy, not your original.
Add a Cover Image for the Template: It makes the download experience feel professional.
How to Share Canva Templates with Buyers
Once you’ve created your design:
Click the Share button in Canva.
Choose Template Link.
Copy and paste that link into a PDF or delivery document.
Upload the PDF to your selling platform (Gumroad, Etsy, etc.).
💡 Pro Tip: Include step-by-step usage instructions in the PDF to minimize support queries and maximize customer satisfaction.
Where and How to Sell Your Canva Templates
Once your templates are ready, the next major step in your journey to sell Canva templates for profit is getting them in front of the right people. With the right platforms and smart selling strategies, you can start earning quickly and scale up to consistent, passive income.
This part will walk you through the best marketplaces to sell your templates, what to include in your listings, and how to drive traffic to your products.
Best Platforms to Sell Canva Templates
Here are the most popular places to sell Canva templates. Each has its own advantages depending on your goals and audience.
1. Etsy
🛍️ One of the most trusted digital marketplaces.
High organic traffic from people already looking to buy templates.
SEO-friendly platform—optimize titles, tags, and descriptions.
Ideal for beginners and experienced sellers alike.
✅ Pros: Built-in audience, ease of use, good for design-related products.
⚠️ Cons: Seller fees, competition, and algorithm changes.
2. Gumroad
💼 Great for selling directly via social media or email.
No monthly fees for starters—perfect for side hustlers.
Simple delivery system (PDF with template link).
✅ Pros: Easy setup, customizable, no upfront costs.
⚠️ Cons: Limited discoverability—you must drive your own traffic.
3. Creative Market
🎨 Premium marketplace for digital creatives.
Higher price points and quality expectations.
Requires application to join as a seller.
✅ Pros: High-value buyers, established reputation.
⚠️ Cons: Tough competition, slower approvals.
4. Your Own Website
🌐 Full control over branding, pricing, and user experience.
Ideal for long-term business growth.
Use platforms like Shopify, WordPress + WooCommerce, or Podia.
✅ Pros: No middleman, better profit margin.
⚠️ Cons: You need to manage traffic, payments, and support.
5. Stan Store / Payhip / Lemon Squeezy
📲 Perfect for link-in-bio selling via Instagram, TikTok, or YouTube.
Drag-and-drop setup with digital delivery.
Easy for beginners and low-maintenance sellers.
✅ Pros: Beginner-friendly, mobile-optimized.
⚠️ Cons: Limited customization compared to full websites.
What to Include in Your Product Listings
To stand out and make sales, your listing needs to clearly show:
What’s Included – “This template pack includes 20 editable Pinterest templates.”
Who It’s For – “Perfect for bloggers, coaches, and social media managers.”
How It Works – “Click the link, copy to your Canva account, and start customizing.”
Mockups & Previews – Use Canva or Placeit to create scroll-stopping visuals.
Bonus Tips – Offer free tips or mini-tutorials to increase perceived value.
💡 Pro Tip: Add a short walkthrough video showing how the template works. This builds trust and increases conversions.
How to Promote Your Canva Templates
You can create the most beautiful templates in the world—but without visibility, they won’t sell. Here are some high-converting ways to market your digital products:
📌 Pinterest Marketing
Create multiple pins for each product using keyword-rich titles.
Use Canva to design pin graphics.
Link directly to your product or a blog post with your template.
📲 Instagram & TikTok
Show before/after template results.
Use short video clips or reels demonstrating how to use your templates.
Collaborate with influencers in your niche.
📧 Email Marketing
Offer a freebie (like a checklist or mini-template) to collect emails.
Follow up with sequences showcasing your premium products.
Share customer success stories to boost trust.
✍️ Blogging & SEO
Write keyword-rich blog posts that relate to your templates.
For example, “Top Pinterest Templates for Coaches in 2025” could drive organic traffic for months.
💬 Facebook Groups & Reddit
Join niche groups and offer value before promoting.
Help others with design questions and share your templates as a solution (where allowed).
Bundle to Increase Value
Customers love a good deal. Instead of selling individual templates, create bundles:
Example 1: 10 Instagram carousel templates for $10
Example 2: Full social media kit (IG, Pinterest, FB) for $29
Example 3: Business launch pack: Brand board + media kit + pricing sheet for $59
You’re not just selling a product—you’re offering a shortcut to success. Highlight that benefit in your marketing!
By combining a high-quality product with the right sales platform and promotional tactics, you’re setting the foundation for a sustainable and profitable Canva template business.
Pricing, Licensing, and Making Passive Income
At this stage, you’ve selected your niche, created stunning Canva templates, and listed them on top platforms. But to truly succeed and sell Canva templates for profit, you need a smart pricing strategy, clear licensing, and a system to turn your digital products into long-term passive income.
Let’s break it down so you can earn more, avoid legal issues, and build a business that runs even when you sleep.
How to Price Canva Templates for Maximum Profit
Pricing isn’t just about covering your time—it’s about communicating value. If your prices are too low, potential buyers may assume the quality is poor. If they’re too high without justification, they may walk away.
General Pricing Guidelines:
Single Page Template: $5 – $10
Mini Packs (3–5 templates): $10 – $20
Full Packs (10+ templates): $25 – $50
Niche Kits (Business starter kit, brand kits): $50 – $100+
PLR or Commercial Use Templates: $75 – $300+
💡 Pro Tip: Look at your competitors on Etsy and Gumroad, but don’t race to the bottom. Offer more value instead—like better designs, video tutorials, or bonus freebies.
Create Tiered Offers to Boost Sales
Offering different pricing tiers increases your average order value:
Basic Package: Single-use license, fewer templates
Pro Package: Commercial use, more templates, extra bonuses
Bundle Deals: Combine multiple products into one discounted offer
Example:
10 Instagram templates for $15
30 Instagram templates + 10 Pinterest pins for $35
Complete social media kit for $59
Tiered pricing appeals to a wider audience—those on a budget and those ready to invest more.
Licensing: Protect Your Work and Set Boundaries
Licensing is what tells your customers how they can use your templates. Without it, they may resell, redistribute, or misuse your work.
Common License Types:
Personal Use License
Buyer can use the template for themselves
Cannot sell, share, or distribute it
Commercial Use License
Buyer can use the design for client work or business branding
Cannot resell the Canva template itself
Extended or PLR License (Private Label Rights)
Buyer can customize and resell the template as their own
Must not claim original design credit unless allowed
💡 Pro Tip: Always include a clear PDF with license terms in your product download. You can even watermark your Canva template to prevent unauthorized sharing.
How to Deliver the Product Securely
Most sellers deliver the Canva template via a PDF document that includes:
A brief thank-you note
Instructions on how to use the template
The “Template Link” from Canva (ensure it’s set as “use as a template” and not the editable design)
You can also include:
License agreement
FAQ
Discount code for your next product (great for upsells!)
This creates a polished experience and minimizes confusion for buyers.
Build Passive Income from Canva Templates
Creating a few templates won’t generate life-changing income. But a consistent, focused effort will. Here’s how to turn your digital product business into a reliable source of passive income:
1. Create Evergreen Products
Focus on timeless templates like planners, business kits, and social media templates that don’t go out of style.
2. Batch Create and Schedule
Dedicate a weekend to designing 3–5 products and schedule their release weekly or bi-weekly.
3. Repurpose Templates
Turn a 10-page planner into:
A mini version (freebie)
A full version (premium product)
A bundle with other planners (higher-ticket offer)
4. Automate Your Marketing
Use tools like:
ConvertKit or MailerLite for email sequences
Tailwind or Buffer for Pinterest and Instagram automation
Gumroad or Payhip for automatic delivery
5. Grow an Email List
Offer a free mini-template in exchange for email addresses. Send regular updates, tips, and promotions to turn subscribers into loyal buyers.
6. Reinvest Profits
Use your earnings to hire a VA, run ads, or upgrade your tech tools—scale your time by outsourcing and automating.
Realistic Income Potential
Many Canva template sellers earn between $500 to $5,000+ per month depending on:
Number of products
Platform visibility
Marketing consistency
Niche demand
The key is patience, persistence, and product quality.
When you master pricing, licensing, and passive income strategies, you set yourself up for long-term success—not just one-off sales. You’re now ready to turn your small digital store into a sustainable online business.
In the final part, we’ll wrap everything up and give you an action plan to confidently sell Canva templates for profit.
Final Thoughts on How to Sell Canva Templates For Profit
You’ve now walked through every essential step to confidently and successfully sell Canva templates for profit—from understanding the opportunity to creating, marketing, and scaling your template business.
Whether you’re starting as a side hustle or planning to turn this into a full-time income stream, you now have the roadmap. Let’s summarize what you’ve learned and how you can take action starting today.
Recap: Your 6-Step Canva Template Success Path
Understand the Opportunity
Selling Canva templates is a low-cost, high-profit digital business model that thrives on creative simplicity. It’s perfect for beginners, designers, freelancers, and digital entrepreneurs.Choose a Profitable Niche
Focus on a specific group—coaches, teachers, real estate agents, influencers, or small business owners. The more specific your niche, the easier it is to create targeted templates that sell.Create High-Quality Templates
Use Canva to design beautiful, editable templates with clear placeholders, consistent branding, and smart layout. Bundled template packs and guides increase your value and pricing potential.Sell on the Right Platforms
Etsy, Gumroad, Creative Market, your own website, and link-in-bio stores like Stan or Payhip are all great choices. Choose based on your audience, tech comfort, and marketing strategy.Set Strategic Pricing and Licensing
Offer tiered pricing, bundle deals, and clear license terms (personal use, commercial use, PLR). This builds trust with buyers and protects your work from misuse.Build Passive Income Streams
Automate delivery, schedule content marketing, collect email leads with freebies, and repurpose your designs. Focus on repeat customers and long-term brand value, not just one-off sales.
Action Plan: Start Selling Your Canva Templates Today
Here’s a simple, actionable 7-day plan to go from idea to income:
Day 1:
Pick a niche and research best-selling templates in that space.
Day 2-3:
Design your first template pack (5–10 designs). Focus on clarity and usability.
Day 4:
Create your product mockups using Canva or Placeit. Write a strong product description.
Day 5:
Upload your product to Etsy, Gumroad, or your preferred platform. Include a license and PDF with instructions.
Day 6:
Design 3–5 Pinterest pins and/or Instagram reels to promote your product.
Day 7:
Promote in relevant Facebook groups, email your list (if you have one), and schedule ongoing Pinterest pins.
And just like that, you’ve launched your first digital product!
Inspiration from Successful Canva Sellers
A stay-at-home mom sells digital teacher planners and earns $3,000/month on Etsy.
A side hustler creates Pinterest templates and earns passive income through Gumroad.
A brand strategist offers PLR templates for coaches and makes five figures annually.
What do they all have in common?
They focused on a specific niche, stayed consistent, and kept improving based on customer feedback.
Why Now Is the Perfect Time
The digital template economy is booming. More people are launching businesses, building brands, and creating content than ever before. They want shortcuts. They want done-for-you tools. They want your templates.
And with AI and automation tools available to assist with design ideas, marketing, and even customer service, the process is easier than ever.
So why wait?
Final Encouragement
To truly sell Canva templates for profit, all you need is:
A clear niche
Simple, clean designs
Smart promotion
A little patience
You don’t have to be the best designer in the world. You just need to solve real problems with useful, editable templates—and get them in front of the right people.
🌟 Start small, but think big. Create once. Sell forever. Make money while you sleep.
Now it’s your turn to take action and unlock the full potential of digital products.
Start today and sell Canva templates for profit—your future self will thank you.
