Do you want to increase the number of people who subscribe to your email or blog? Worry less as Leadpages will solve this small issue for you. Building your email list is vital and should be a key focus of your online business. There may be several tools for creating an email list, but one of the most popular and reliable tools on the market is Leadpages. Read this Leadpages Reviews to know more about this landing page builder.
Creating landing pages by yourself can be quite challenging as it needs coding knowledge, design skills, and several hours of work. But with Leadpages, everything I made easy. This online software is beneficial and easy to use. It is best suited for small and medium-sized businesses that want to create landing pages, pop-ups, and alert bars. It allows your business to link up with the audience, collect leads, and close sales.
Leadpages Review 2020
Contents
When compared to other landing page builders, this tool competes favorably and is one of the best. It is easy to use, has lots of templates, comes with excellent features, and it is affordable. In this Leadpages review, we’re going to talk about Leadpages features, pricing, pros, cons, and everything that you need to know before making your final choice.
What is Leadpages?
Leadpages is software for building landing pages and pop-ups, both mainly created to capture leads and convert them into paying customers. Leadpages is designed to help its users create lovely landing pages without having coding experience or design skills. The tool features a Leadpage editor, which makes editing the templates easy and straightforward. Apart from that, the software also has outstanding features that users can use to create a landing page of their choice.
What is a landing page?
A landing page is a webpage with one focus – to collect a visitor’s email address in return for an item such as an e-Book or a webinar.
What do I get when I sign up with Leadpages?
After signing up with Leadpages, you will get:
- An easy drag and drop editor
- Access to 200+ templates
- Create several Leadbox pop-ups
- Immediately opt-in users to your list or webinars through LeadLinks
- Capture leads through text messages using Leaddigits
- A/B split testing your landing pages
- create entire websites using Leadpages sites
Landing page creator
The landing page creator is the focus of Leadpages as it helps users to utilize the drag and drop functionality. It also makes it easier for customers to build custom landing pages that meet their desires. The software provides more than 200 templates to pick from, and you can select them according to your field. You choose the templates according to their conversion rate. It gives subscribers the chance to pick a proven template based on Leadpages’ data.
A/B testing
After choosing a template, you can determine which landing page works best by carrying out AB testing. Additionally, you can examine your performance via the built-in analytics such as Google and Facebook analytics. Templates are incredibly responsive; thus, users shouldn’t have any issue viewing their pages even on mobile phones.
Leadboxes
If you use the internet frequently, then you’ve already come across Leadboxes. These are the pop-ups that appear when you’re about to leave a site. This fantastic box can either pop-up automatically or activated by a condition you lay down. Most people prefer using the 2-step opt-in where a visitor has to click a button for the pop-up box to emerge. If executed in the right manner, Leadboxes could heighten engagement and lead to more leads for your business.
Leadboxes come with different features that are easy to edit. They include a drag and drop editor, Leadbox layout, and Leadbox tracking. You can alter the background image, timing control, padding, and much more.
Alert bars
I know that you’ve come across alert bars many times, and you cannot just resist them. Even though they are annoying, many people get to read them and find out what message they are offering. Leadpages offer some of the best alert bars, and creating them is very simple. This tool allows the user to develop non-intrusive alert bars that seek attention from your site visitors.
Leadlinks
Leadlinks or email trigger links are a nice feature that allows your leads to sign up for promotion in 1 easy step. Unlike other tricky processes where you have to enter your personal information to sign up, this feature allows your customers to join by simply clicking on the link. No additional information is required.
Leaddigits
Leaddigits is a unique feature. It helps the user to reach out to potential customers through their phones. In today’s world, people spend a considerable chunk of their time on phones. So, it is easier for leads to reply to a number than answer an email. In short, Leaddigits helps you to capture phone numbers and get email sign-ups, promote your business via text, end coupons, and much more.
Integrations
This tool is good at integration. If you have used other landing page software before, then you know how some are difficult integrating with other programs. Leadpages is not the same as it integrates with payment, social media, CRM, and video programs. You can link up the platform with an analytics program, webinar tool, social media platform, email, scheduling program, and an analytics program such as Google analytics.
Hosts landing pages
Apart from offering a wide range of features, the web-based software is also able to host your landing page. The good news is that you don’t have to pay any extra coin for Leadpages to host your page. However, you can use your domain or that of the company. Always use your domain for increased traffic and a positive image.
Detailed analytics
Analytics is essential for lead generation and conversion. You will be able to see how your content is performing and whether or not you’re on the right track. You will link up your page with Google Analytics, Facebook pixel, and much more. Aside, the tool has in-dashboard analytics.
Customer support
Unlike some software that lacks excellent customer support, Leadpages has different avenues for reaching them. They offer email, chat, and phone. The only challenge is that not all users will communicate with the means available. Standard users can only access support through email, pro users can reach backing through email and chat, while advanced users can access support through email, chat, and phone. This is quite discriminatory, and many standard users are not happy with it.
What are the benefits of using Leadpages?
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Improves conversion rates/lead generation
One of the benefits of using Leadpages is that it enhances conversion than most tools on the market. Leadpages comes with different conversion data on its templates’ conversion rates via many customers over the years that it has been operating. Hence, you can utilize this to classify templates by conversion. This is excellent information and a fantastic function. Apart from that, you can also test if tools such as Leadlinks and Leaddigits can increase conversion. Perhaps, using a different strategy could lead to a lot more conversions.
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Saves time, money, and effort
Similar to many other landing page tools, Leadpages can create landing pages for different purposes quickly and easily. Its simplified editor makes it quicker to build landing pages than most of its competitors. It is also effortless to use as you don’t need experience in using it.
The tool is also very fast, as building a new page will only take you a few minutes after you’ve familiarized yourself with it. It will save you time as you won’t have to hire specialized designers or developers to help you. With additional features such as Leadboxes and Leadlinks, your marketing effort will be more efficient. Consequently, you may end up saving more money, time, and energy by carrying out different automated activities after learning a few things about Leadpages.
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Optimize design through A/B testing
The A/B testing function is very beneficial as it can rapidly increase traffic. The only challenge is that this feature is available for the pro and advanced plans and not for the standard program. The A/B testing compares alternative variants of a page that displays randomly to guests. Also, it calculates the difference in performance so you can choose the best. With split testing, you can endlessly better the design, copy, and functioning of your landing pages.
How to use Leadpages
After signing up with Leadpages, you’ll visit the dashboard and try to build your first campaign. By default, it will you will automatically take you to Leadpages, where you can make a landing page. Then, you can access the website’s other features via the navigation bar. To create your first landing page, you will have to click the “Let’s Do It” button. Afterward, the site will walk you through the process by asking you questions about the nature of your landing page. You will also have access to all the available templates in a short while. Besides, you can as well as access the templates directly through the navigation bar.
Here is the procedure that you will follow:
Step 1: Fire up Leadpages and click on “create new Leadpage”
The overall process of creating landing pages using Leadpages is effortless. On the account dashboard, you should navigate to the landing page tab within the templates. You will have the option of either choosing drag and drop or standard.
Step 2: Select and edit template
The second step entails picking a template and editing it. Every template comes with pre-built sections. As a result, it is simple to reorganize, change, add, or delete to your preference.
The Widget keeps all the content on your new landing page. Every section of the content comes with a widget. It means that every part has a title, subtitle, all to action, and images. If you want to edit them, click on the widget.
Widgets – if you prefer using a drag and drop template, you can click the widgets tab on the left, then drag and drop features onto your page for editing. Things to edit include text, images, videos, progress bars, and countdown. Besides adding widgets, Leadpages allows you to edit the dimensions and structure of your page as well.
Page layout – Editing page layout is straightforward by visiting or clicking on the section named “Page Layout.” You are free to add or get rid of parts, rename sections, or do anything you want. Additionally, you can also customize everything on the page, from colors to font size, using the page style tabs.
Customizing page style – this allows you to change your font and add custom CSS for more advanced subscribers. The icon or the page style is a paintbrush on the landing page. Get to edit the font, width, background, Favicon, and custom CSS.
Page tracking – you can integrate your page with Facebook and Google analytics. All you need to do is click on the “Lead Page Options” button located on the left-hand sidebar. Also, you can connect your email service provider with your Leadpages account, which is if you haven’t done so. After that, you can go ahead and publish the landing page.
Step 3: Publish your page
Preview your page before publishing it to ensure that everything is in order and as you want it. Click on the preview button and then post it. Even though Leadpages allows you to publish on their website, it is best if you publish it on your domain. Publishing under their domain might turn off your customers.
Note: You will have to choose between using standard templates or drag and drop templates. Standard templates are straightforward to use with little room for change. For instance, you will be able to edit the text and replace the sample images, but you won’t be capable of moving any of the features around. On the other hand, the drag and drop template functions differently. It offers the user more options, as we’ve explained in the above three steps.
Leadpages Pricing
Leadpages offers three different plans that users can subscribe to on a monthly, annual, or two-year basis. Considering the prices of other landing page tools, Leadpages is neither cheap nor expensive. One of the biggest complaints that users usually have about Leadpages is its price. Many people have been disappointed because of the lack of high-end features in the standard plan.
The standard plan starts at $25, which is billed annually to bring it to a total of $300. The second plan, which is the pro plan, is charged at $48, while the advanced plan goes for $199. However, the standard subscription comes with some great features such as endless landing pages, unlimited alert bars, unlimited pop-ups, group coaching, 200 plus templates, and Facebook and IG ads builder. This plan is excellent for small businesses as it makes the building of landing pages easy and fast.
If you subscribe to the standard plan, you will miss out on features like Leadlinks, extensive A/B testing, sub-accounts, Leaddigits, and online sales & payments. These are only available in the Pro and Advanced plans. So, if you want all the features that Leadpages has to offer, then you will have to pay $2, 400 every year, which is quite costly.
Leadpages Pros:
- Simple to use – the tool is straightforward to use as it doesn’t need any coding knowledge or design skills to use. Therefore, the average user will easily attain their lead generation targets. Most people want a presentable landing page that will attract site visitors, and Leadpages helps you do that.
- Easy integration – Leadpages can integrate with any CMS that you’re using. It can support Joomla, WordPress, Google Analytics, Squarespace, JavaScript Analytics platform, and much more. Not many landing page editors integrate with different payment, video, CRM, and social media programs like Leadpages does.
- Lots of templates to choose from – the number of templates that Leadpages offers is very exceptional. The tool has 200 plus free templates and paid templates, as well. It provides templates for different types of industries, and you can customize them using the drag and drop builder function to make them appear the way you want.
- Many outstanding features – you will be surprised at how many features this tool has. From A/B testing to Leadboxes, Leaddigits, and Leadlinks, to name a few, this is a versatile tool that will increase leads to your website.
- Leadboxes – despite many people concentrating on the landing page builder, Leadboxes is another exciting feature of Leadpages. Pop-up boxes are incredibly useful and can lead to conversions that can be missed if there weren’t Leadboxes.
Leadpages Cons:
- Peculiar landing page builder – the tool is not all merry as it has a quirky drag and drop function. If you want a more customized landing page, you will find that Leadpages doesn’t offer lots of features for that. Besides, the platform can also slow down at times, which can end up costing you if you are in a hurry or with tight deadlines.
- Limited services for standard users – if you enroll for the standard plan, you will be faced with a lot of issues as the standard plan lacks lots of features. For instance, it has standard templates that are without some features like the drag and drop function. Also, you won’t enjoy features like A/B testing if you’re a standard member. Another thing that you will miss on is phone support as it is for advanced members only. This is annoying and a nuisance to many users.
- Quite expensive – casual users and startup businesses may find this tool to be quite expensive and out of their range. The cheapest plan, which is the standard plan, starts at $25 with the pro plan being $48, and the advanced plan being $199.
Leadpages analytics
What I like most about Leadpages is its analytics that allows the user to track how their posts are performing and use this information to decide on what way to move forward. Leadpages gives easy-to-interpret analytics for each of the landing pages, lead magnets, and pop-ups that you build. As a result, you can view how many individuals are subscribing through every leadbox and which Lead magnet is the most preferred.
Leadpages VS CLickFunnels
ClickFunnels is an online sales funnel builder that helps companies and marketers to market, sell, and deliver products or services online. If you have used ClickFunnels before, then you know how versatile it is. Both of these tools have their pros and cons but ClickFunnels as the upper hand. ClickFunnels can do everything that Leadpages can do and much more. However, ClickFunnels is slightly costly than Leadpages. Besides creating landing pages and pop-ups, ClickFunnels can also create different multi-step sales funnels. The funnels can integrate with payment processors such as Paypal so that your customers can pay directly.
All-in-all, it all depends on what you intend to use the tool for. If you want versatile software, then ClickFunnels will be the ideal choice. But if you’re to collect more emails, then you should stick with Leadpages.
Leadpages VS Instapage
Instapage is a tool that allows you to create landing pages for your online marketing and promotion campaigns with a lot of ease. It comes with amazing features like A/B testing, simple page building, multiple campaign management, and much more. When it comes to creating landing pages, both Leadpages and Instapage are outstanding. One of the unique features of Instapage is its heatmapping tool. This is an essential optimization tool for landing pages, and you will have to integrate Leadpages or similar software with a third-party platform for this, like Dynatrace, FullStory, Smartlook, etc.
Conclusion
If you want beautiful and responsive landing pages, then Leadpages will be a great tool to use. It is also great for implementing the content upgrade strategy. Leadpages offers a landing page creator for smaller businesses at a reasonable starting price. The standard $25 plan is ideal for most small businesses, and it is cheaper than other competitor tools like ClickFunnels.
However, there are several things that Leadpages needs to improve on, such as including A/B testing on all of its plans, lack of customization options on Leadpages templates, lack of phone support to standard and pro members.
At the moment, Leadpages favors those individuals who subscribe to the advanced plan, and this puts off some people as they are not able to access some vital features. Overall, Leadpages is an exceptional tool for businesses and marketers who make email marketing a focus of their business scheme. Hope that this Leadpages Review helped you a lot.
FAQ
Question: Is Leadpages worth the price?
Answer: Yes, it is. Leadpages is worth the price as it is one of the top landing page builders at the moment. If you want to build landing pages for lead magnets, usual promotions, exclusive giveaways, or for any other purpose, then Leadpages is the best option. It allows you to build specialized landing pages with pop-ups in a few seconds and publish them even without having coding or design experience. Also, it has incredible features and analytics that will increase your conversion rates.
Question: How simple is the Leadpages editor to use?
Answer: The Leadpages editor is very flexible and easy to use. All you need to do is to move and drag an element to a new spot. Also, you can utilize the drag and drop function to resize column widths. Everything that you perform is very intuitive and code free. So, even if you’ve got coding knowledge or not, you will still be able to create a useful looking landing page.
Question: Does Leadpages have an active community?
Answer: Leadpages has a large active community online. On their Facebook group alone, it has more than 17k members, and the group is alive. Members can post their questions on this group, and they will receive answers within a short while. Since the standard plan doesn’t offer chat or phone support, this is the right place for individuals who want to know more about Leadpages can get answers.
Question: Does Leadpages have an affiliate program?
Answer: Leadpages offers one of the best affiliate programs in the market. It provides a 30% recurring commission on all sales that the user makes. Impact.com hosts the Leadpages affiliate program. Selling Leadpages is easy, as many people use it. Additionally, it is backed by $38 million in VC funding, which means that this tool will be around for several years to come. Leadpages affiliate program offers one of the best commissions, and you can earn more than $10 a month.
Question: Is it possible to sell stuff on lead pages?
Answer: Yes, it is. You can sell stuff with the Checkout Widget. The Checkout Widget enables the user to sell products or services by accepting credit card information directly on your landing pages. You don’t need an additional shopping cart to complete the transaction.
Question: How is Leadpages support?
Answer: It has an excellent support service as you can communicate via the chat section, email, and phone. However, these services don’t apply to all, as standard users can only engage through email, pro users can communicate through email and chat, while advanced users can communicate through email, chat, and phone. This is very biased as standard members may not get the response that they need and in a quick time.
Question: How does Leadpages compare with other similar platforms?
Answer: Leadpages is very easy to use, has outstanding features, and a more extensive range of landing page templates to choose from. It is very challenging to compare Leadpages with other similar tools. A good comparison for Leadpages is with ClickFunnels and Instapage.
Still, have questions after reading this Leadpages Review article? Comment below.