Do you want to create a landing page or a sales funnel and landing page to drive traffic for your online business? Both ClickFunnels and Leadpages are excellent tools that can help you to generate more leads and earn more money. Read this ClickFunnels VS Leadpages Review to know more.
In this ClickFunnels VS Leadpages comparison review, we’re going to help you have an easy time picking between ClickFunnels VS Leadpages. Even though these tools share the same features and functions, they differ in so many ways. ClickFunnels is a jack of all trade as it comes with a complete sales funnel that allows you to manage everything. On the other hand, Leadpages focuses on the landing page alone.
To land the best tool for your business, you need to understand their features, strengths, weaknesses, prices, and what their support is like to clients. We’ve further simplified things for you by comparing these two tools head-to-head in every category. So, you don’t need to move up and down comparing the two.
ClickFunnels VS Leadpages Comparison 2021:
Contents
But before we get into the real comparison, let’s define what a landing page is and a funnel.
What is a landing page?
A landing page is a web page that functions as an entry point for a website or a specific area of a website. It is also called a “lead capture page” or “destination page.” The essential purpose of a landing is to hold ads for the business. A landing page could be an email, your home page, opt-in page, a product listing, or any other page that you drive your traffic to. A useful landing page should have a focus to make it more efficient and targeted.
In marketing, you have to design your landing page in such a way that it welcomes first-time visitors and help them to learn about your product and services. It is not a must to make the sale, but the page can help them to convert. Then, you can nurture your leads until you turn them into customers.
What is a funnel?
A funnel is a series of steps that a site visitor has to go through to reach the conversion rate. Unlike a landing page, the aim of a funnel is not necessarily leading a customer to purchase the product, but to subscribe to your mailing list or signing up for a free trial. That’s why you have to create a compelling sales funnel that will assist in generating leads and converting prospects.
You are not limited to one sales funnels, as you can have multiple funnels on your website. Some of the typical sales funnels include funnel that converts leads into customers, funnel that develop leads into customers, funnels that turn customers into affiliates or your product, funnel that nurtures leads, and funnel that upsells customers.
What is ClickFunnels?
ClickFunnels is a marketing tool that allows you to build conversion-optimized pages to use in your sales funnels. The platform was developed by Russell Brunson, who is a re-known internet marketer, best-selling author, and founder of DotCom Secrets.
ClickFunnels markets, sales, and delivers your products online in a single platform. Also, it integrates landing pages, web hosting, email autoresponders, and much more. The platform has a user-friendly interface that allows you to incorporate texts, videos, images, and other elements into your template.
What is Leadpages?
Leadpages is an online platform that can help you to gather email subscribers. The platform offers lots of beautiful templates that you can use for webinars, magnets, and landing pages to develop your email list. Use this platform to create optimized sales pages where you collect and then manage contacts for your marketing efforts.
Leadpages comes with some fantastic features like Leadpages’ Leadboxes, which enables you to create pop-up opt-in forms that you can put on any page of your site. You can also generate leads through email with Lead links. Another outstanding feature of Leadpages is LeadDigits, which allows you to receive subscribers through text messages.
How does ClickFunnels work?
ClickFunnels allows the user to create both landing pages and sales funnels. Additionally, you can use it to operate an email marketing service, monitor and manage affiliates, and even run a membership site. The platform is easy to utilize as you don’t need to be a web developer or designer to build beautiful webpages. Creating sales funnels is straightforward, even if you’re not an experienced marketer.
Here is how it works:
Creating a sales funnel using ClickFunnels
Before you start, you need to know what your aim is! Do you want to invite visitors to a webinar, grow your email list, or give a free trial? There are various pre-built funnels that you can choose from, or you can make your funnel. If you decide to select the ready funnels, then you’ll have an option of six funnels to choose from in the 14-day free trial version. But if you want to create your funnel, then you can create one from the dashboard.
It is not a must to create new sales funnel as there are pre-made pages for you to pick from the ClickFunnels marketplace. You will use ClickFunnels’ drag and drop page editor to create pages for your funnel.
Creating a landing page using ClickFunnels
ClickFunnels’ page editor makes it possible for you to create your entire website. The tool allows you to create up 100 pages with the standard plan and up to 300 pages with the Etison Suite plan. Moreover, you will not need a separate web host as it will host your website.
Apart from creating a landing page, ClickFunnels also helps you to set up your email marketing. It has Ationetics, which enables you to send messages to leads. You have the choice of setting up action funnels or trigger-based responses.
How does Leadpages work?
Leadpages is also easy to use as you don’t need any coding knowledge to operate the software. Just like ClickFunnels, Leadpages also comes with a drag and drop page editor. But unlike ClickFunnels, Leadpages has built-in, pre-built templates. These are very easy to use as all you need is to add or change the text and images on the pre-made pages. What I don’t like about their editor is the drag and drop editor, which many users have complained about.
Leadpages is suitable for starters who are searching for a straightforward and budget-friendly landing page builder. The tool is simple to use, and you don’t need the experience to use it. The platform also works with all the top email service providers, so you can quickly gather emails and nurture leads.
The procedure is simple by clicking on “Create New Page,” and it will be present you with two options. These are professionally designed standard templates and drag and drop templates. Choose the right template for your site as the standard template offers limited customization, while the drag and drop editor provides more customization. The tool also gives free and premium templates to pick from.
A good template should reflect your goal for the landing page. Then, you will utilize the editor to customize the template to match your design style. If you want to build high-converting landing pages, then you should focus on the offers that you give to potential customers such as an email course, a resource guide, a free e-Book, or a cheat sheet.
Features of ClickFunnels
- Drag and drop editor – this is the feature that makes ClickFunnels fun and straightforward to use than any other page builder on the market.
- A/B split testing – ClickFunnels allows you to operate A/B split tests on your pages to determine what features work and which ones don’t. You can test headlines, design, content, etc.
- Built-in email autoresponder – You can grow your leads with the built-in email autoresponder. Set up several automatic emails to cheer up leads and direct them to the sales funnel.
- Share funnels – this enables you to share an entire funnel that you’ve created with a colleague, friend, or even a web visitor.
- Custom domain – this allows you to create a new custom domain or to use an already existing domain.
- Word Press plugin – the platform comes with a Word Press plugin that enables you to show your funnel pages on your blog without having to code.
- Segment your email list – develop your email subscribers depending on the behavior, location, or where they are in the sales funnel.
- Hosts your website – ClickFunnels hosts your landing page; thus, you don’t need to acquire hosting services from outside.
- Backpack/Affiliate program – get people to promote your product with the ClickFunnels affiliate program, Backpack feature. You can also join the ClickFunnels affiliate program and earn some commission.
- Built-in email service/Actionetics – the ClickFunnels Actionetics allows you to communicate with your leads and clients. You don’t have to pay or use a different email marketing service if you’ve subscribed to the Etison Suite plan.
- Deliver lead magnets automatically – provide a lead magnet to create your email list with prospective customers. Afterward, automatically deliver the lead magnet to their email address.
Features of Leadpages
- Pre-built landing page – this is what makes Leadpages standout from the competition. It has several pre-built and pre-designed pages that you can easily add or remove text and images at a glance.
- Drag and drop editor – Leadpages added this feature to compete with ClickFunnels. The drag and drop editor makes creating pages easy, but it is not as effective as with ClickFunnels.
- A/B split testing – conduct A/B tests on your landing pages, where you add features to see which ones capture the attention of your visitor more.
- Opt-in pop-ups – pop-ups have proven to be an excellent method of capturing leads. You can use Leadboxes to form different types of opt-ins. You can as well as use their Word Press plugin and embed the pop-ups on your blog posts.
- Lead notifications – if you have created a landing page but haven’t set up your email marketing service, you’ve nothing to worry about. Leadpages will gather lead information and send it to your inbox.
- Lead magnet delivery system – this feature enables you to offer your site visitors with free-gifts that make it hard for them to resist clicking on your link.
- SMS signs ups – this feature allows you to send a text to your visitor’s phone, where they can respond with an email address. This is one of Leadpages best features.
ClickFunnels Integrations
Below is a list of third-party applications that work with ClickFunnels
- HubSpot
- Ontraport
- Infusionsoft
- ActiveCampaign
- ConvertKit
- Salesforce
- Sendlane
- GetResponse
- AWebar
- Drip
- HTML Form Integrations
- MailChimp
- ZenPlanner
- ConstantContact
- GVO Pure Leverage
- Maropost
- Paypal
- Stripe
- ClickBank
- Braintree
- Deal Guardian
- Taxamo
- EasyPayDirect
Leadpages Integrations
Below is a list of third-party applications that work with Leadpages:
- AWeber
- Emma
- ActiveCampaign
- 1ShoppingCart
- Drip
- MailChimp
- Interspire
- InfusionSoft
- iContact
- ConstantContact
- WebinarJam
- GetResponse
- Hubspot
- Salesforce
- MadMimi
- SendReach
- GoToWebinar
- Marketo
- OfficeAutoPilot
ClickFunnels affiliate program
ClickFunnels offers one of the best affiliate programs on the market. It has a two-tier affiliate system, which means that you can earn in two different ways. The first way is by promoting ClickFunnels to your site visitors, and the second one is by using ClickFunnels to build your affiliate program. The next paragraph shows how each of these affiliate programs works.
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Promoting ClickFunnels products and services
ClickFunnels provides an excellent affiliate program. It pays affiliates 40% in recurring affiliate commission for the life of the customer. When compared to Leadpages, it is still better with more than 10% as Leadpages offers only 30% in commission. The best part is that you don’t need to be a CLickFunnels member to become one of the affiliates. Get your affiliate ID and link it today, and start earning some cash.
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Promoting your products and services
If you have the intention of setting up your own affiliate program, ClickFunnels lets you do exactly that. You can use your affiliate program through ClickFunnels to monitor and manage all of your affiliates.
A good affiliate program will help you develop your business quickly than if you tried to do all the marketing by yourself. However, this program is not available for startup members but the Etison Suite members. ClickFunnels gives Etison Suite members an affiliate management program called Backpack.
The backpack feature allows users to quickly set up commission rates, clicks, monitor impressions, conversions, and even build several affiliate tiers. It also allows you to monitor an unlimited number of affiliates immediately, without requesting them to set up anything on their website.
Besides, Backpack does more than just monitoring and managing affiliates, as it can also be used to promote your products. Use this feature to grow your sales.
If, for any reason, you’re not sure whether you want to set up an affiliate program to promote your products, worry not as you have 14-days to decide as you try out this service for free.
Leadpages affiliate program
Leadpages has an affiliate program, but it is not as popular as the ClickFunnels affiliate program. Additionally, Leadpages affiliate program is only limited to pro and advanced members, and not basic members. The platform pays 30% for its affiliate program, which is slightly less than the 40% that ClickFunnels pays its clients. However, the bonus paid is recurring as long as the client keeps paying for their plans. Additionally, you must be an active member to run the affiliate program.
Pros and Cons of ClickFunnels
ClickFunnels is an outstanding tool but has loads of advantages and a few disadvantages, as we’re going to find out below. These are as follows:
Pros:
- It has attractive templates
- Comes with a 14-day free trial – so need to worry about spending money if you don’t like it
- It comes with a 30-day money-back guarantee that ensures that you only buy the tool if you’re impressed with it or receive a refund.
- Easy and fun to use with the drag and drop builder
- You can cancel the software at anytime
- Weekly Q&A support webinars
- Easily integrates with major email service providers such as Active Campaign, Mail Chimp, Aweber, ConvertKit, and much more.
- Mobile responsive designs
- Excellent affiliate program
- Simple to add or remove pages from the sales funnel
- Comes with 6 pre-built funnels
- Built-in email service and an auto-responder
- Easily incorporates with payment providers like Stripe, Paypal, and much more
- Allows you to share funnels with the ClickFunnels community
- All-in-one program makes it easy to manage
- Extremely flexible to enable you to attain almost every design goal that you want
Cons:
- The software is quite expensive when compared to Leadpages and other similar software
- Limited to 20, 000 visitors per month with the standard plan
- Limited to 20 funnels for the standard program
- Limited to 3 custom domains for the standard payment
- It lacks a single area of focus as it is designed to manage all aspects of your sales funnels
- It features three plans, but only two are popular
Pros and Cons of Leadpages
Leadpages may be the best site for creating quick and straightforward pages, but before you pick it over, ClickFunnels, you need to know about its strengths and weaknesses, which are as follows:
Pros:
- It is more affordable when compared to ClickFunnels
- The standard page interface is simple and easy to use
- It comes with a 30-day money-back guarantee; thus, you don’t have to worry about liking the tool as you can ask for a refund within 30-days.
- You can access the tool from your Word Press dashboard
- Ideal for quick page creating with minimal customization
- Lots of beautiful templates to choose from
- Straightforward drag and drop editor
- Uncomplicated to integrate with your existing email marketing services
- Page builder comes with HTML editor for designers to customize their codes
Cons:
- It is not easy to use for creating complete marketing funnels
- Lacks membership lockdown pages
- Some users may find it to be so effortless
- The user is required to have an email marketing service
- The drag and drop function is buggy and annoying
- There is no live chat support for the basic plan unless you’re on the Pro or Advanced plan
- It lacks checkout pages
Pricing
When it comes to pricing, it is good to know what you’re paying for. Some people end up concluding that ClickFunnels is costly than Leadpages, even without looking at the features that they both offer. Yes, Leadpages is cheaper if you only want to create landing pages. But if you want more, then you will find that ClickFunnels is cheaper. Below are the pricing plans for every software:
ClickFunnels pricing
ClickFunnels features three payment plans, but only two are famous. The plans include the share funnel, startup plan, and Etison Suite plan.
- Share funnel plan – it is the cheapest plan that you can get from ClickFunnels. You will have to pay $19 every month and only receive a handful of features. The features include three funnels and ten pages. Besides, signing up is somehow challenging as you will have to click on one of the ClickFunnels affiliate’s share funnel and get a 14-day free trial. With such limited features, this is not a good plan for big online businesses and marketers.
- Startup plan – the base plan or standard plan charges $97 per month. The program also comes with a 14-day free trial, which is a good bonus if you’re not sure about the product. Also, you will get a 30-day money-back guarantee after the 14-day free trial period. So, your investment is secure as you can opt-out and be given a full refund if you don’t like it. The standard plan has some excellent features, which include 20 funnels, 100 pages, 3 custom domains, and 20, 000 monthly unique visitors.
- Etison plan – if you want to take your business to the next level and want all the features that ClickFunnels offers, then you should get this plan. The Etison Suite plan costs $297 every month. It has lots of features that include an unlimited number of unique visitors, unlimited funnels, and unlimited pages. Furthermore, you’ve complete access to Actionetics and Backpack.
Unlike Leadpages, ClickFunnels charges its plans every monthly, which means that you’re not locked if you want to quit the software. This means it is very flexible and you can change to any plan at the time that you wish to. However, you also have the choice of paying for a year, and if you do, you’re awarded 2 months free.
Leadpages Pricing
When compared to ClickFunnels, Leadpages is lightly cheaper. Leadpages comes with three plans to pick from, are the standard plan, pro plan, and advanced plan. The standard and pro plan are flexible, as you can decide to pay on a monthly or annual basis. For the advanced program, you can only pay on a yearly or two-year basis. However, it is advantageous to pay for a two-year basis as you will get a discount.
- Standard plan – the standard program has 3 offers, and they include $17 a month when you pay for 2 years, $25 a month when you pay for a whole year, and $37 a month when you pay monthly. Making a payment every month with Leadpagess is still way cheaper when compared to ClickFunnels.
- Pro plan – this is the most preferred plan because of the features and functions that it offers. You will be charged $42 a month when you pay for 2 years, $48 a month when you pay for a whole year, and $79 a month when you pay every month.
- Advanced plan – this plan comes with loads of fantastic features, and that’s why it is costly. This plan doesn’t offer monthly payments as you can only purchase a yearly plan of $199 a month or a two-year plan of $159 a month.
Standard features found in all the plans include unlimited traffic, mobile-responsive pages, access to more than 100 drag and drop customizable templates, weekly coaching calls, and unlimited Leadboxes. The pro and advanced plans feature LeadDigits and A/B split testing. The advanced version offers some additional features as follows: 50 extra text messaging campaigns, a quick start setup call, and advanced integrations with enterprise marketing automation and CRM platforms.
The best thing about Leadpages’ pricing is that all the plans come with a 30-day money-back guarantee. And the negative thing is that there is no free-trial like with ClickFunnels. So, take your time and select the best plan for your budget and business.
Why is ClickFunnels more expensive than Leadpages?
There are several reasons as to why ClickFunnels is more expensive to Leadpages. Before we go into that, you need to figure out the overall cost of Leadpages and ClickFunnels. In the long run, you will find that ClickFunnels is cheaper than Leadpages because you won’t have to pay for additional tools to make your landing page or sales funnel work optimally.
ClickFunnels is way expensive than Leadpages because it can be customized. Even though Leadpages offers customization, it is not as advanced as in ClickFunnels. Nonetheless, Leadpages has recently released drag and drop editor to make customization even better. But again, it is nowhere close to what ClickFunnels offers.
Moreover, ClickFunnels allows you to create your checkout pages and connect them to your payment processor. Leadpages doesn’t offer such a feature. Additionally, ClickFunnels comes with a membership platform where you can deliver all of your membership content within a secured area that people get access to after buying. Leadpages doesn’t have such a feature.
ClickFunnels removes the need for having many tools, which might slow you down by offering them under one roof. So, you can build your whole business using ClickFunnels. You can create your content pages, opt-in pages, checkout pages, sales pages, upsell pages, and provide membership access. Again, Leadpages doesn’t offer all of these features. Unlike Leadpages, the standard ClickFunnels plan has A/B split testing.
ClickFunnels Support
ClcikFunnels offers one of the best supports. When you sign up on ClickFunnels, you begin with six pre-built funnels. So, you’re not left to guess “what’s next?” If you want any support, you will get different resources in the Help Center. Some of the themes that you will come across include creating and split testing funnels, like GoToWebinar, integrating third-party tools, and ClickBank.
In case you don’t get the answers that you want, you can still ask a question via email or chat, depending on your plan. ClickFunnels support will get back to you within an hour. The support staff always answers queries within 24 hours.
If the chat is taking long and you’re in a hurry, you can as well as send a message in the ClickFunnels Facebook group, where you will get answers within no time.
Leadpages Support
Leadpages is very popular and has a fantastic community where you can get answers to your most pressing Leadpages queries. You can search Leadpages on Google or turn to its Facebook community for assistance.
Besides, Leadpages also runs webinars intending to help users understand and get more from their product. Additionally, the tool has a broad knowledge base, an active blog, and a collection of marketing resources to help users to know more about the software.
The only shortcoming about their support is that the standard plan doesn’t offer live chat or phone but only email support. Pro plan has both email and live chat, while the advanced plan has email, live chat, and phone support. So, the more help you need, the more you will have to spend or upgrade to a better plan.
How do ClickFunnels & Leadpages differ?
ClickFunnels and Leadpages share several features, but they also differ a lot. Here are some of the apparent differences between these two platforms:
The role of each tool
The first difference is the role that they play. ClickFunnels is an all-in-one software created to set up email auto-responders, host events, and process sales under a single funnel. On the other hand, Leadpages enables the user to create landing pages that can be optimized for conversion.
Sales funnels
ClickFunnels allows the user to build a complete sales funnels in a short period. You will have the option to choose from different built-in sales funnels for various purposes. But then, creating sales funnels using Leadpages will require integration with a payment processor, mailing software, and other tools to create a sales funnel. Therefore, the process is cumbersome and time-consuming.
Landing pages
ClickFunnels provides different ClickFunnels templates that you can custom-make using a drag and drop page creator. The creator is straightforward and allows you to add custom features.
Leadpages allow you to create engaging pages with a high conversion rate. It has an easy to use drag and drop creator, too. Leadpages also comes with lead boxes that enable the user to embed a pop-up on your website and lead links that will allow you to put a link for a direct opt-in of an email. Leadpages is an outstanding tool for creating landing pages since that’s what it is solely designed for.
Third-party integrations
ClickFunnels and Leadpages are compatible since they all come with significant marketing applications. The platforms also provide various third-party incorporations.
ClickFunnels will help you incorporate with different payment gateways expeditiously. Leadpages delivers stripe integration as their payment gateways. Both ClickFunnels and Leadpages will assist you in integrating with word press using committed plugins.
Both ClickFunnels and Leadpags can integrate with a variety of business systems and applications. ClickFunnels can integrate with Infusion Soft, Mail Chimp, Auber, Stripe, Webinar, and much more. On the other hand, Leadpages can integrate with Word Press, Twitter, Google Analytics, Facebook, etc.
What are the main differences between ClickFunnels and Leadpages?
ClickFunnels and Leadpages are two fantastic tools, but they have some key differences as follows:
- ClickFunnels provides a good page builder for landing pages, while Leadpages offers a powerful page builder with various customization choices.
- ClickFunnels allows you to create complete sales funnels while Leadpages pays attention to collecting leads.
- ClickFunnels can be easily linked up with any digital payment processor, whereas Leadpages lately introduced stripe.
- ClickFunnels provides power and sophisticated functions, while Leadpages delivers ease of use and simplicity.
- ClickFunnels offers an affiliate program and an email auto-responder, while Leadpages has an affiliate program that is limited to only pro members, and email set up needs additional steps by linking it with another software.
- ClickFunnels has the option of for upsells and downsells, whereas Leadpages doesn’t have such offers.
Which one should you go for – ClickFunnels or Leadpages?
Both of these landing page creators come with excellent features but are best suited for different roles. There are several factors that you’ve to consider when picking one of these platforms. It can be due to price, ease of use, or purpose.
If you want a budget-friendly tool, then Leadpages is way cheaper than ClickFunnels. But if you want a feature-packed platform, then you will find that ClickFunnels is the best.
Overall, CLickFunnels is more convenient than Leadpages. You don’t need a separate web host, independent email marketing, different affiliate program, or another shopping cart solution. You get everything in one package. That’s why ClickFunnels is way cheaper in the long run than Leadpages. With Leadpages, you will have to purchase other software separately, which will end up costing you more.
Nevertheless, Leadpages is still a fantastic site if you want to create a landing page quickly, without customization. All you need to do is select a page and add text and images into, and drive traffic. With ClickFunnels, you’ll have to customize it.
As a result, you should pick ClickFunnels if:
- You don’t want to combine different systems to create an efficient marketing system. ClickFunnels offers all the marketing tools that you need, such as web hosting, email marketing, and much more. You will end up saving time and having an all-in-one solution. You won’t have delays when one system fails.
- You want to build several useful conversion-optimized funnel pages without having HTML knowledge.
- You want to create a real funnel with various pages, together with the flexibility to reorganize the pages in your funnel.
You should pick Leadpages if:
- You want a budget-friendly software that gets the job done quickly and creates lovely sales pages without having coding skills.
- You want software that is easy to create a landing page. Leadpages don’t need customization as all you need to do is select a proven page and insert texts and images.
Conclusion
ClickFunnels and Leadpages have a lot of similarities, but they also differ a lot. They are fantastic tools for converting leads and creating outstanding landing pages. ClickFunnels is more comfortable with customizing when compared to Leadpages. ClcikFunnels is also more advanced than Leadpages, as it not only allows you to build pages like Leadpages but as well as build funnels on ClickFunnels.
Leadpages is best suited for marketers that buy a lot of pay-per-click advertising, while ClickFunnels is ideal for an online marketer who wants a reliable tool for their sales funnel. ClickFunnels may be expensive but does more, making it a better tool for marketers.
Overall, both tools are exceptional, and it all depends on your budget and needs. If you want the best of the best, I bet you should go with ClickFunnels. Hope this ClickFunnels VS Leadpages comparison review helps you decide.
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